How Vodafone Used Data to Provide Even Better Customer Experience

Head of Telco for Quantexa. Alastair is responsible for Quantexa’s Telco business. He brings a background of over 25 years in the Telco Media industry, working for a variety of Consulting & SI and telecoms operators.

Ruth covers mobile network research for Heavy Reading. Key coverage areas include system architecture, core infrastructure and services, and supporting cloud technologies.

Prior to joining Heavy Reading, Ruth worked in mobile and fixed network research and design for BT for over 20 years. Her research interests have included convergence, mobile QoS, network slicing, private networks, cloud native mobile core technology and automation. She has filed more than 40 patents on both real world applications and enhancements to mobile core networks. Ruth is an advocate for women in engineering.

As a leading technology communications company, Vodafone is continually accelerating innovation to drive business growth. Miryem is responsible for helping sales and account teams win through the value that data and analytics deliver. She oversees AI strategy, portfolio planning, delivery and operations, as well as driving customer value management.

Jen is Head of Strategic Programs for Google Cloud’s Global Telecom Industry, responsible for architecting and delivering a range of strategic programs to accelerate the growth of Google Cloud’s CSP business; spanning 5G, Edge, network cloud, AI/analytics, customer experience and IT modernization. Jen designs Telecom Industry Solutions that leverage Google Cloud’s leading AI/ML capabilities, combined with a partner-led approach, to enable CSP executives to realize greater business agility, faster time-to-market and hyper personalized marketing and customer care. She also collaborates with the product and engineering teams to build industry specific roadmaps, working with Google Cloud’s C-suite customers to help them digitally transform their businesses with the breadth of Google’s capabilities. Prior to joining Google Cloud, Jen was Managing Director at Accenture, and served as Industry lead for Smart Cities and Infrastructure, as well as leading Accenture’s 5G Ecosystem development for UK/I. She brings considerable international industry experience, having led digital transformation engagements in South East Asia, Middle East, US and South Africa.